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Mitsubishi UFJ Morgan Stanley targets $62 billion in new wealth assets

Japan’s Mitsubishi UFJ Morgan Stanley Securities plans to capture 10 trillion yen in additional retail client assets, betting that the nation’s shift away from deflation will finally push cautious savers toward higher-yielding investments. The move marks a strategic pivot for the joint venture as it looks to capitalize on changing domestic financial habits.

Mitsubishi UFJ Morgan Stanley targets $62 billion in new wealth assets

President Hiroyuki Seki confirmed the firm intends to expand its sales force by several hundred employees to support this growth. With 55.9 trillion yen currently under management as of March, the brokerage aims to aggressively deepen relationships with existing corporate clients, targeting both their employees and executives to capture a larger share of private wealth.

To achieve this, the company will diversify its product offerings and broaden its lending capabilities. While the firm currently offers loans backed by equity holdings, Seki noted that the business will expand into credit facilities secured by a wider array of client assets. This strategy reflects a broader trend across Japan’s financial sector, where firms are increasingly relying on wealth management fees to bolster profitability as interest rates begin to climb.

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