The company developed this iteration to mirror the popular flavor profile that has dominated social media, balancing the crunch of the pastry with a smooth, nut-forward filling. Bobby Oliver, Vice President and Head of Marketing at Ghirardelli, noted that the product aims to translate the complex textures of the trend into the brand’s established, premium-quality signature format.
Crafted with over 170 years of manufacturing expertise, the squares are individually wrapped for convenience. The product is currently available at major retailers and through the company website in 4.4 oz. bags, retailing for $10.99. This release represents a strategic shift for the San Leandro-based chocolatier, which maintains control over its entire bean-to-bar production process to ensure consistency across its expanded flavor lineup.
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