L2T Pivots to Generative Engine Optimization for Automotive Retail

The company’s new offerings include unified packages that blend traditional SEO with Generative Engine Optimization (GEO) and standalone services for dealers seeking targeted AI performance. According to David Weisman, VP of Operations at L2T, the technology is necessary to keep pace with how shoppers now choose dealerships. The platform provides granular reporting on citation counts, brand sentiment within AI responses, and comparative market share against local competitors.

To ensure dealerships remain discoverable, L2T is deploying technical updates including llms.txt implementation and schema optimization tailored for large language models. These strategies aim to influence shopper decisions earlier in the funnel by securing placement in AI-generated answers. By integrating these tactics into existing marketing workflows, dealers can maintain presence across both search environments without the need for fragmented, siloed investments.