Vaporesso Marks 11th Year With Tech-Focused Global Campaign

The company’s growth strategy currently hinges on a combination of high-profile partnerships and rapid product iteration. A recent sponsorship deal with the Argentine Football Association serves as a centerpiece for the brand’s current messaging, aiming to align its identity with elite athletic performance. This philosophy extends to its hardware updates, including the release of the XROS 6 with its proprietary 60S Smart Prime system and the magnesium-alloy XROS PRO 2.

During a four-day visit to its Chinese manufacturing hub, Vaporesso hosted creators for sessions ranging from blind flavor testing to direct consultations with R&D teams. This transparency effort is mirrored in the retail space, where the company has deployed AI-interactive installations in the UK, U.S., France, Indonesia, and the UAE. These kiosks allow users to generate custom anniversary designs, grounding the digital celebration in physical store locations. As the firm moves into its twelfth year, it is crowdsourcing personal success stories from its user base to reinforce its brand slogan, attempting to transition from a hardware supplier to a community-centric lifestyle entity.