BIATCH Tequila Hits 20-State Milestone via Reyes Beverage Partnership

The brand’s rapid ascent is marked by an 82% retailer reorder rate across 1,600 locations. This growth is driven by a unique consumer base that has responded to the company’s mission of reclaiming its namesake as a symbol of confidence. In states like North Carolina and Mississippi, the 100mL "LiL BIATCH" product line has proven particularly effective, accounting for roughly 64% of retail sales dollars in those regions.

Founder and CEO "Aunt Sue" Hrib attributes the brand's success to its ability to compete against industry giants by fostering a loyal, community-driven consumer base. As the company rolls out its limited-edition Bling Añejo, the alliance with Reyes Beverage Group provides the logistics infrastructure necessary to sustain this momentum. Beyond traditional retail, the brand maintains a robust direct-to-consumer channel that serves as a primary touchpoint for its growing network of ambassadors.