Wingstop and Tajín Pair Up for Sweet Heat Chamoy Summer Launch

A bold collision of chili heat and citrus arrives at Wingstop this summer, as the restaurant chain debuts a limited-time Sweet Heat Chamoy flavor featuring Tajín. The rollout combines a custom dry rub with a signature drizzle, aiming to capitalize on the growing popularity of chamoy across food culture.

Today, 14:38· Corp and Tech· 599 reads

Wingstop and Tajín Pair Up for Sweet Heat Chamoy Summer Launch

Club Wingstop members gain early access to the new flavor from June 26 through June 29, followed by a full nationwide release on June 30. To support the launch, the company is introducing a Chamoy Ranch dip and a Fanta Summer Punch beverage, available exclusively at locations with Coca-Cola Freestyle dispensers. The flavor will be applicable across the brand’s entire menu, including wings, tenders, chicken sandwiches, and fries.

Donnie Upshaw, Chief Brand Officer of Wingstop, described the move as a way to bring culturally relevant trends to their customer base. Javier Leyva, Director of Tajín USA, noted that the collaboration aims to provide a refreshing, tangy kick to the chain's standard offerings. Beyond the menu, Wingstop plans to promote the flavor through summer activations, starting with a branded cart experience in Venice Beach on June 27.

Wingstop and Tajín Pair Up for Sweet Heat Chamoy Summer Launch

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