Evive Brands Launches Caregiver Recognition Program for Alzheimer's Month

Selected franchisees from Assisted Living Locators and Executive Home Care are spearheading the effort by identifying individuals who provide consistent support to family members and friends navigating aging-related challenges. The "Live Like a Legend" gift sets serve as a tangible gesture of gratitude for those managing the complex emotional and practical demands of long-term care.

Felicia Sanders, Brand President of Assisted Living Locators, described these individuals as the unsung heroes of the aging journey. Her sentiment was echoed by Jeanette Weinz, Brand President of Executive Home Care, who emphasized the selfless nature of the commitment required to support loved ones. Evive Brands CEO Ryan Parsons noted that the partnership aligns with the company’s broader mission to foster dignity and independence for older adults. The initiative relies on local franchisees who have demonstrated active involvement in community outreach, fundraising, and Alzheimer’s advocacy efforts.