EverSmith Brands Taps Industry Veteran Michael Abramson as COO

Abramson arrives with two decades of experience in franchise management, operations, and revenue growth. His tenure at Xponential Fitness included navigating the company’s transition to public markets and managing operations across nine distinct brands. Before that, he served as president of D1 Training, where he oversaw the system's expansion until its acquisition by Princeton Equity Group.

At EverSmith Brands, Abramson will manage a network of over 350 franchise owners across seven commercial service companies, including MilliCare, U.S. Lawns, and 1-Tom-Plumber. CEO Justin Ghadery cited Abramson’s track record in scaling multi-brand organizations as the primary driver for the hire. The company, backed by The Riverside Company, plans to leverage Abramson’s background in building operational infrastructure to accelerate its long-term growth strategy.