Keypoint Intelligence Targets Shifts in Enterprise Print Management

The study surveys IT professionals responsible for budget decisions and software selection across various regions and sectors. A specific emphasis will be placed on the education vertical, which remains a primary customer segment for print management vendors. Researchers intend to map the transition from legacy setups to modern, cloud-reliant systems, assessing how factors like Microsoft Universal Print alter long-term investment strategies.

Jamie Bsales, Principal Analyst for the Workplace Team at Keypoint Intelligence, stated that the initiative seeks to clarify market direction by moving past common assumptions. The final report will deliver survey findings alongside expert commentary, providing software vendors and OEMs with actionable insights into customer switching intentions, device fleet management, and feature requirements. Subscribers will gain access to an executive summary and strategic recommendations tailored for product and marketing teams.