Adapting Investor Relations to an AI-Driven Search Landscape

The virtual event, titled "The New IR Frontier: AI Search & Investor Engagement," convenes at 11:00 a.m. Eastern time to dissect the mechanics of modern search discovery. Industry experts, including PR Newswire’s Glenn Frates and Ben Brown, alongside MGM Resorts International’s Howard Wang, will examine how corporate narratives must be structured to remain discoverable by AI models. The discussion targets the integration of IR, corporate communications, and social media teams into a unified omnichannel strategy designed to reach buy-side audiences.

Glenn Frates emphasized that the transformation of investor information consumption is no longer theoretical, but a practical challenge requiring immediate strategic adjustments. Participants will explore techniques for content optimization and proactive narrative management to ensure that corporate data remains both trusted and prominent within AI-generated search results. For those unable to attend the live broadcast, organizers will provide a recording of the session following the event.