PopSips Scales Nationwide With 2,000-Store Retail Expansion

The rapid rollout reflects a broader shift in consumer habits, as younger drinkers pivot away from legacy alcohol brands toward options mirroring the "better-for-you" soda trend popularized by non-alcoholic labels like Poppi and Olipop. Since October 2024, the company has scaled from 325 stores to its current national presence, a growth rate rarely seen among early-stage beverage startups. Recent additions include Sprouts locations in Arizona, Georgia, Texas, and Washington, alongside a debut in the founders' home state of Minnesota.

Co-founder and CEO Garrett Olsen credits the company’s momentum to securing motivated regional distribution partners. This logistical foundation allows the brand to transition from its initial two-year quiet build phase toward aggressive summer marketing. CMO Andy Kuklock emphasizes that the brand’s growth is driven by organic social proof and community validation, with over 55,000 followers on Instagram and TikTok documenting the product's rise. The upcoming summer cycle will focus on creator partnerships and high-profile lifestyle collaborations to broaden the brand's reach beyond its core digital audience.

The product, which features 6% ABV, 90 calories, and one gram of sugar per 7.5oz can, is currently rolling out its new variety 8-pack nationwide. As the company enters this next phase, it aims to solidify its position as a category leader by pairing retail visibility in major chains like Safeway and Albertsons with a louder, more expansive cultural footprint.