Taiwanese Tech Firms Target European AI Market at VivaTech

The pavilion, designed to mimic a European streetscape, serves as a hub for demonstrating how artificial intelligence moves beyond theoretical research into daily life and industrial infrastructure. Officials including Ambassador Clémentine Pei-Chih Hao and NSTC Director General Der-Sheng Lin inaugurated the space on June 17, underscoring the shift from showcasing isolated technologies to presenting comprehensive "total solutions."

This year’s strategy reflects a push for deeper integration into global value chains. Many of the participating firms are already active in France, positioning themselves to capitalize on stringent net-zero regulations and the burgeoning demand for local AI compute infrastructure. By emphasizing application scenarios, the delegation intends to provide international enterprises with a clearer view of how Taiwanese hardware and software can support smart living ecosystems.