Simplicity Group Expands Florida Footprint with Velten Acquisition

The Florida firm will transition into the Simplicity Wealth Advisors network, rebranding its local office to reflect the new parent identity. For Simplicity Group, the deal serves as a strategic execution of its internal succession planning model. CEO Bruce Donaldson noted that the integration of the Velten team follows years of collaboration, citing the acquisition as a blueprint for how the company manages growth through its existing partner ecosystem.

August Velten emphasized that the transition secures the firm's long-term stability for its client base. By moving from an external producer to an internal partner, the practice gains direct access to Simplicity’s institutional resources and proprietary wealth management technology. The merger allows the Melbourne office to maintain its focus on retirement lifestyle planning while utilizing the broader infrastructure of the New Jersey-based group.