US Treasury Launches Trump Accounts App for Child Investment

Treasury Secretary Scott Bessent introduced the initiative via social media, positioning the app as a streamlined tool for parents to manage government-backed starter accounts. Under the One Big Beautiful Bill Act of 2025, eligible children with valid Social Security numbers will receive the initial deposit, with the program officially activating on July 4. Robinhood and BNY serve as the primary technical and custodial partners for the rollout.

Beyond federal funding, the White House has lobbied major corporations to supplement these accounts for the children of their employees. JPMorgan Chase, Wells Fargo, Bank of America, and Visa have already pledged support. Families and outside organizations can contribute up to $5,000 annually, with all assets channeled into low-cost index funds. Once beneficiaries reach age 18, they gain full control over the accumulated capital, which grows tax-deferred until the point of withdrawal. Proponents argue that the program will significantly enhance financial literacy and economic mobility for the next generation.