Macao Hosts 12th Global Tourism Economy Forum to Address Industry Future

The event, returning to its founding city of Macao, serves as a high-level platform for navigating the shifting landscape of global cultural tourism. Officials emphasized the necessity of structural transformation, citing 690 million international travelers this year as evidence of the sector's enduring potential despite geopolitical and economic headwinds. Key discussions are centered on integrating technology, professionalizing the workforce, and balancing environmental stewardship with community-driven economic benefits.

During the opening proceedings, leadership from the Macao Special Administrative Region highlighted the city's role as a bridge between Chinese and international markets. Representatives from Spain, serving as the partner country, joined Chinese officials in calling for deeper cooperation to ensure tourism remains a sustainable driver of prosperity. The forum continues to facilitate dialogue among stakeholders from 88 countries, aiming to establish a blueprint for industry adaptability and long-term value creation in an increasingly complex global environment.