EICMA 2026 Expands to Record Scale in Milan

The exhibition, running from 3 to 8 November, features 754 exhibitors, nearly a third of which are either new or returning participants. This influx of diversity underscores a shift in the market, as international brands now account for 74% of the total presence. President Pietro Meda described the expansion as a balance between maintaining the industry’s heritage and introducing fresh discovery for attendees.

Beyond the static displays, the 2026 programme includes the Speed Legends exhibition, a collaborative effort with MotoGP showcasing over 30 historic racing machines. The Dakar Rally returns with a dedicated space in Hall 22, while the outdoor MotoLive area expands to 60,000 square metres for freestyle motocross and charity races featuring icons like Troy Bayliss and Stefan Everts. To manage the anticipated crowds, organizers have coordinated with local transit authorities to provide enhanced public transport access and 15,000 parking spaces for those commuting to the Rho venue.