The Lash Lounge Adds Korean-Style Lifts and Brow Stains to Menu

The new Korean Lash Lift utilizes a glueless, gentler formula designed to curl natural lashes from root to tip without requiring mascara or mechanical curlers. To maintain quality standards, stylists must undergo specialized certification before performing the procedure. Alongside this, the company is rolling out a henna-free Brow Stain that colors both hair and skin. Infused with peptides and aloe vera, the formula provides a defined look that can last up to six weeks, with shades customizable to individual skin tones.

These additions follow the May launch of Purple Light, an instant-cure LED technology that generated 14,000 bookings in its first five months. By expanding its service menu, the brand—owned by the Head to Toe Brands platform—seeks to provide franchisees with new revenue streams while appealing to guests who prioritize personalized, time-saving beauty solutions. The company remains a significant player in the sector, recently securing a spot on the Franchise Times Top 400 list as it continues to scale its footprint across 31 states.